Throughline
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The AI-native growth firm for B2B

When buyers ask AI who to consider, is it you?

A growth expert reads what six AI assistants tell your buyers. Then they ship what puts you in the answer.

A buyer asks“Where should we deploy a production AI workload?”

A sample answer: Firm B, Firm C and Firm D. Your company is not named.

16 of 80

answers name you.

Health: how often each one names you, one dot less for a wrong fact. Pick one to see its answers.

No card required. Or book a call.

Check by assistantChatGPTClaudeGeminiHow Grok decides

The blind spot

The shortlist is set before the first call.

Three ways you lose the deal before a buyer ever clicks.

Which compliance software fits a 200-person fintech in the EU?

Buyer asks in
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Copilot
  • AI Overviews

  1. 01 · Left off the list

    Three named. You aren’t one.

    The assistant names three firms. If your site has no quotable fit facts, you are not one of them.

    1. 1Firm BEU payment and lending firmsMarket namedfirm-b.example/fit
    2. 2Firm CBaFin and DORA controlsRegulator namedfirm-c.example/trust
    3. 3Firm Dauditor export, in FrankfurtResidency namedfirm-d.example/audit
    4. Your companyNo quotable fit fact on your pagesNot cited

  2. 02 · Named, with the facts wrong

    Named, with 2023 facts.

    An old price list or a market you left rules you out before a buyer ever clicks.

    “Your company serves retail shopsLeft retail in 2025 and mid-market finance teams. Plans start on a 2023 price listFrom an old directory, and customer data stays in the USHosted in the EU.”

  3. 03 · Skipped by the buyer’s agent

    Three requests. Zero to you.

    When the buyer’s agent opens the shortlist to book a call, a fourth domain is never typed.

    1. 00.4sGET firm-b.example/fit200 OKEU fintech fit4 fit facts read
    2. 01.8sGET firm-c.example/trust200 OKBaFin, DORAHosting and audit read
    3. 03.1sPOST firm-b.example/demo201 Createdslot heldFirst call booked
    4. —yourcompany.examplenot on the list0 requests · not in the answer
From check to citation

Then we ship what puts you in the answer.

Buyers read for trust. Assistants read for quotable facts. We build the page for both.

Firm AProductFitTrust

Built for European fintechs from 50 to 500 staff.

Live in 14 days. Data stays in Frankfurt.

ISO 27001SOC 2 Type IIRead-only bank sync
Do we need a compliance officer to run it?No. Your engineering lead connects it in an afternoon.
<h1>Built for European fintechs from 50 to 500 staff.</h1>
<p>Live in 14 days. Data stays in Frankfurt.</p>

<h3>Do we need a compliance officer to run it?</h3>
<p>No. Your engineering lead connects it in an afternoon.</p>

AI answer3 facts cited

Firm A fits European fintechs from 50 to 500 staff, keeps data in Frankfurt and goes live in 14 days.1

1 firm-a.example/fit3 of 3 on the page

How the work runs

One page starts it. Every month compounds it.

A growth strategist leads the work, and our agents do the daily legwork across your pages and citations. We check the answers every week and ship every month.

What the assistants tell your buyers, read beside your own pages and pipeline.

What the assistants tell your buyers, read beside your own pages and pipeline.

06:00 CETThe morning read80 answers read
  • ChatGPT4/16
  • Claude2/16
  • Gemini5/16
  • Perplexity2/8
  • Copilot1/16
  • AI Overviews2/8

Mon 06:00 CET the buyers’ questions, asked of each assistant and checked against your pages

06:00 CETThe morning read80 answers read
  • ChatGPT4/16
  • Claude2/16
  • Gemini5/16
  • Perplexity2/8
  • Copilot1/16
  • AI Overviews2/8
Reads

What the assistants tell your buyers, and the pages they read.

  1. What the assistants tell your buyers

    Before a buyer calls, they ask an assistant who to consider. We ask ChatGPT, Claude, Gemini, Perplexity, Copilot and Google’s AI Overviews the same questions, from memory and with the live web, and keep every answer. Whether you are named, who is named instead, what is said about you, and which pages the answer leaned on.

    What we read
    ChatGPTClaudeGeminiPerplexityCopilotGoogle’s AI Overviews
    • What ChatGPT, Claude, Gemini, Perplexity, Copilot and Google’s AI Overviews say about you
    • The companies they name instead of you
    • Which pages the answers lean on, yours or someone else’s
    • Reddit threads in your category
    • Your competitors’ pricing pages
    • Podcasts that cover your space
    • Press and funding news

  2. Your pages, and the sources they cite. Read, never touched.

    Your public pages, the listings and comparison posts the answers quote, and your Search Console and CRM when you connect them. Nothing is changed, published or sent. Reading is the whole of this step.

    Permissions
    • readsRead what the assistants say about you
    • readsRead your pages and the sources they cite
    • readsRead Search Console and your CRM, when connected
    • neverPublish a page
    • neverChange your site
    • neverSend a message

The assistants named are the ones we read today.

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Finds

Then it tells you where you are missing, and which findings moved with your pipeline.

  1. Named, or not

    Question by question, assistant by assistant, whether you are in the answer. The confidence is a word, not a decimal.

    FindingWatchlist

    When buyers asked who to consider, you were named in 3 of 24 answers. Firm B in 17. Two of your three mentions got the pricing wrong.

    Read fromChatGPTClaudeGemini
    Could make us wrongThe pricing the answers quote is from a 2023 listing, not your site.
    Draft: the category page in the buyer’s words, and a correction to the listing

  2. Who is named instead, and the pages they lean on

    The companies in your place, how often, and the pages the answers were built from. Those are your competitors in the answer, whatever your deck says.

    Named instead
    of 24 answers
    • Firm B17leans on a review listing
    • Firm A15leans on its own pricing page
    • Firm C9leans on a comparison post
    • You3leans on a 2023 listing

    Those are your competitors in the answer, whatever your deck says.

  3. The receipt attached

    Which answers it was read from, the one thing that could make it wrong, and the draft it proposes. Every finding ends in the next piece of work.

    The receipt
    Read from
    ChatGPTClaudeGemini
    Could make us wrong
    The pricing the answers quote is from a 2023 listing, not your site.
    Next
    Draft: the category page in the buyer’s words, and a correction to the listing

Named or not is read from the answers. Nothing here is a cause.

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Acts

Then we ship the work that changes the answer. You approve every piece.

  1. The next piece, drafted

    A page in the buyer’s words, a trust and residency page, a correction to a listing, a brief for the comparison posts the answers quote. Every draft starts from a finding, so each one can say why it exists.

    Queue1
    Brief

    Brief for the three comparison posts the answers quote

    ReviewSkip
    In review2
    Page

    Mission and fit page for one buyer question

    Page

    Trust, residency and accreditation page

    Shipped1
    Listing

    Corrected profile on the listing the answers quote

    Approved by you · logged
    Today’s log4 drafts · 1 approved · 0 edited · 0 published without you

  2. It makes your proof public

    The assistants repeat what they can verify. Most of your proof is a referral and a call. We put it where they read.

  3. You approve. Nothing goes live without you.

    The switch between review and shipped is you. The growth strategist brings each piece to you finished. Approve closes it for one piece; it springs open again for the next.

    The gate
    In reviewShipped
    Page

    Mission and fit page for one buyer question

    ApproveEditSkip

    Nothing passes the gate without you. Approve closes it for one piece.

  4. Logged, every piece

    Every draft lands on the log: when it was drafted, what it is, and who approved it.

    Today’s log
    drafted at
    06:00:41PageMission and fit pageYou
    06:00:52PageTrust and residency pageWaiting
    06:01:04BriefComparison post briefWaiting
    06:01:12ListingDirectory factsYou
    4 drafts · 2 approved · 0 published without you

Nothing is published until you approve it. The assistants decide what they cite. We never say when.

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Grows

Every month we ship, the proof on your site compounds. And you are named more.

  1. Everything it kept

    Every source, finding, act and outcome, stacked week on week. A count, never smoothed into a stream.

  2. Named more, month on month

    The same questions, asked every week. The count of answers that name you is kept beside the pipeline, so a month that went quiet and a month that was named read on one line.

    Answers naming you
    of 24, monthly

    The same questions, asked every week. Kept beside the pipeline.

  3. Every link from a finding to an outcome

    A finding joined to the outcome that moved with it, weeks later. They moved together; the graph never says one caused the other.

    One finding, linked to an outcome
    Finding · JunNamed from memory in 0 of 8
    Outcome · AugNamed in 7 of 24

    Seven weeks apart, after the category page shipped. They moved together; neither is said to cause the other.

  4. Scrub the year

    Erode the strata back to any month and see what it knew then. Layers do not wash away.

    Scrubbed to Aug
    39 findings · 14 outcomes
    AprMayJunJulAugSepOctNovDec

    What it knew then. Layers do not wash away.

  5. The asset compounds

    Every run adds to the graph your next run reads. That is what a second year with Throughline buys.

    SourcesFindingsActsOutcomesLink to an outcome
    Scrub the yearDec · 71 findings kept · 11 links to outcomes
    AprMayJunJulAugSepOctNovDec

Being named moved with the pages that shipped. Correlation, never cause.

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Who we work with

For B2B companies chosen on trust.

We find the exact questions your buyers ask, ship the pages and proof the answers cite, and send a monthly receipt of what shipped and what moved.

Your buyers are engineers, CISOs and product leads who run a trial before they talk to anyone, and ask an assistant before the trial. We help you get named in those answers and stay there.

We work with

  1. 01Defense and dual-use software
  2. 02Data, AI and developer infrastructure
  3. 03Vertical AI for engineering and industry
  4. 04Cybersecurity, including managed security
  5. 05Fintech infrastructure, payments and regtech
All use cases
Defense & Dual-UseHow does defense software get named when a program office asks?First pieceMission page for one problem, in the operator’s words
Data & Dev InfraHow does a data or developer platform get named when engineers ask?First pieceIntegration guide built from your working code
Vertical AIHow does an AI tool for engineering get named when a lead asks?First pieceWorked example, one design workflow end to end
CybersecurityHow does a security provider get named when a CISO asks?First pieceDetection write-up for one threat, and what is caught
Fintech & RegtechHow does a fintech provider get on the shortlist when a bank asks?First pieceCoverage of registries and banks, country by country
AI visibility

Get named.
Stay named.

Every week, a growth strategist asks what your buyers ask, reads who gets named and plans the pages that put you in the answer. Nothing goes out until you approve it.

See AI visibility

A buyer asks: Which spend tool works across EU entities?

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Copilot
  • AI Overviews
Field Notes

What moves the answer.

Notes from the work, and what only looks like it works.

All field notes
Explainer·8 min

Does our brand come up partway through a buyer’s conversation with ChatGPT?

Buyers ask several questions in a row, not one.

Read the note →
Field note·7 min

My CEO asked what ChatGPT says about us. A one-page answer you can send by Friday

Four answers on one page. Named, right, instead, next.

Read the note →
Diagnostic·7 min

We repositioned. How long until AI assistants describe us the new way?

Search answers move once your pages are read again.

Read the note →
Questions

Straight answers. No hedging.

The ones we get first. Anything else, write to hello@trythroughline.ai.

Does ChatGPT recommend my company?

Ask it the way a buyer would, without your name in the question, and read whether you come back. The Visibility Plan starts there. A growth strategist puts a week of your buyers’ questions to ChatGPT, Claude, Gemini, Perplexity, Copilot and Google’s AI Overviews: who is named, who is named instead, what is said about you and whether it is right. Then it says what to ship next. It starts with an AI visibility check.

Why does ChatGPT mention my competitor and not me?

Usually one of three things. The pages the answer leans on are theirs. Your proof lives in referrals an assistant cannot read. Or the answer was remembered from before your repositioning. The Visibility Plan shows which, and what to ship to change it.

What is a Visibility Plan?

Where you stand in AI answers today, what to ship next, and who ships it. A growth strategist reads what ChatGPT, Claude, Gemini, Perplexity, Copilot and Google’s AI Overviews tell a buyer who asks who to hire, and who they name instead. Then they write what to ship next, and our team ships it. Every number sourced and dated.

How is this different from a dashboard?

A dashboard leaves the reading and the work to you. A growth expert reads it for you, decides what to ship and ships it. Every finding comes in plain words with its sources. Correlational, never causal.

Is Throughline software or an agency?

A growth firm, not a software product. Clients pay for finished marketing work. A growth expert leads your account, sets the plan and directs our agents, who read what AI assistants tell your buyers each week, trace the pages they cite and draft the pages that put you in the answer. The growth strategist edits every piece. You approve every page, and every month ends with a receipt.

Is Throughline an AI tool with a human in the loop?

No. A human in the loop clicks approve on an agent’s work. Other tools hand you a report, a dashboard and an agent to babysit. We put a growth expert in the loop. They get you there. The expert decides what to ship and edits every piece. The agents carry it out. You approve what goes out in your name.

Does anything go live without my approval?

Never. Your growth strategist plans and edits every piece, and nothing is published until you approve it. Every run is logged.

How do I check if ChatGPT mentions my brand?

Write the ten questions a buyer asks before they have heard of you, ask them from memory and with the live web, and record who is named. Or get your AI visibility check: a growth strategist reviews how AI assistants see your company and replies by email within two business days.

Is there a tool to see if ChatGPT mentions your brand?

There are trackers. We are not one. A tracker gives you a score. We put a growth expert in the loop who reads your buyers’ answers, writes the Visibility Plan and ships the work that changes them.

What does "shows its work" mean?

Every finding names its sources. Every draft carries its cost. Every month, one page. What shipped, what it cost, what moved.

What does it cost?

Every engagement is scoped to the work and agreed in writing, after a first call. If a piece of work takes more runs to get right, those runs are on us, never on your bill.

AI visibility check

See what AI tells your buyers.

Start with your AI visibility check. Share your domain and the one buyer question that matters most.

  1. 01You request a check.
  2. 02A growth strategist reviews your company and replies within two business days.
  3. 03Your Visibility Plan follows the call. Where you stand, and what to ship next.

Get your AI visibility check.

No card required. Or book a call with a growth strategist.